DCIL GTM Execution Plan (Aug 21 – Sept 4, 2025)

North Star Goal: 15 DCIL Pilot Signups by Sept 4 (currently at 3).

Core Strategy: Blend immediate outreach + credibility signals with content flywheel to fuel organic leads.

Task Breakdown by Person

Alexandra Kubrak (Leadership / Strategy / Outreach Anchor)

• Own the North Star target tracking daily.
• Investor & enterprise outreach:
  • Draft & send 5 bespoke outreach notes/day to warm VC, CMO, and advisor contacts.
• Narrative refinement:
  • Record 2x short-form video explainers (LinkedIn + X) on “AI hype vs. practical AI” to seed credibility.
• Client closing:
  • Lead calls for all hot prospects; ensure rapid turnaround on contracts + payments.
• Schedule: Daily morning check-in + EOD recap with team.

Josh Lloyd (Content / Creative Distribution)

• Content engine:
  • Build & publish 3x/week blog/LinkedIn posts based on GTM themes (trend detection, multimodal AI, customer intelligence).
  • Repurpose into short-form video (TikTok/Reels) 2x/week.
• Competitor contrast:
  • Create 2x comparison graphics: “Why DCIL ≠ hype AI” vs StudioBinder/Celtx-style claims.